New College Corporate Logo
At the College Annual General Meeting (AGM) in November 2006, members passed a resolution that a new corporate logo be created, in consultation with the membership to be launched at the AGM in September 2007.
Nine design companies/artists were invited to submit a tender to create the new College logo. The tender process involved:
• Estimating costs to create and supply the College with a new corporate logo in a variety of formats for use on a variety of media, including print, electronic and merchandising, which would then become the property of the ACM.
• Submitting either a design idea or 2-3 examples of work which will allow a panel to select a suitable candidate.
Logo Brief
• The College has corporate colours (green and purple as on this website) it is envisioned that the logo would incorporate one or both of these but also look professional in black and white.
• If the logo stylises a woman, pregnant or otherwise, it must be a woman with a head, rather than just a symbolic belly or breast.
• The logo must comply with the World Health Organisation (WHO) Code of Marketing of breast milk substitutes http://www.who.int/nutrition/publications/code_english.pdf
• The logo to be based around the ACM philosophy statement for midwifery
The College received seven tender responses; the national board meet in February 2007 and chose a company to manage the project. The concepts went out for member comment with notice via ebulletins and Australian Midwifery News and this website.
Many thanks to those members who took the time to provide comments on the designs presented. Like every search for identity, it is taking some time to pin down exactly what image is representative of the College. The overwhelming consensus from feedback is that the designs were not quite right. Both the Board and the National Office staff agree and have decided to continue canvassing options. The proposal at this stage is to open the floor to members.
Members are invited to put forward any ideas that they feel are suitable. Any level of drawing expertise is fine. Where necessary, a graphic designer will be used to translate the idea from rough draft to a professional image. A selection of the best concepts will be showcased in the Summer issue of Mid News.
The dead line for launch of the new logo has been extended from September 2007, to allow us to develop a logo of which we can all proud.
Forward your design ideas by email to Nadine Smith at members@midwives.org.au
Please use the subject LOGO CONCEPT to assist in identifying your submission. Alternatively you can post your design to the National Office GPO Box 666, Canberra ACT 2601.